Intercultural Service Encounters
Piyush SharmaThis book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
Kategorie:
Rok:
2019
Wydanie:
1st ed.
Wydawnictwo:
Springer International Publishing;Palgrave Pivot
Język:
english
ISBN 10:
3319919415
ISBN 13:
9783319919416
Plik:
PDF, 1.94 MB
IPFS:
,
english, 2019
Pobranie tej książki jest niedostępne z powodu skargi złożonej przez właściciela praw autorskich
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